文章摘要
刘小华,梁玥琳,闫梦凡.旅游者风险感知对于目的地形象及出游意愿的影响——以武汉市为例[J].国土资源科技管理,2021,38(3):108-123
旅游者风险感知对于目的地形象及出游意愿的影响——以武汉市为例
Influence of Tourist Risk Perception on Destination Images and Travel Intentions: A Case Study of Wuhan City
  
DOI:
中文关键词: 旅游者风险感知  目的地形象  旅游行为意向  结构方程模型
英文关键词: tourist risk perception  destination image  tourism behavioral intention  SEM
基金项目:
作者单位
刘小华 中国地质大学(武汉)经济管理学院湖北武汉430078 
梁玥琳 中国地质大学(武汉)经济管理学院湖北武汉430078 
闫梦凡 中国地质大学(武汉)经济管理学院湖北武汉430078 
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中文摘要:
      新冠疫情大流行背景下,旅游地加强安全形象管理、降低旅游者的风险感知对于促进旅游业的恢复发 展显得尤为重要。以武汉市为案例地,采用目的地认知形象—情感形象二维结构,试图揭示旅游者风险感知、 目的地形象及旅游行为意愿的具体关系。采用结构方程模型进行实证检验,结果表明风险感知直接显著负向 影响旅游意愿;风险感知直接显著负向影响目的地认知形象及情感形象;目的地情感形象直接正向影响旅游意 愿;目的地情感形象在风险感知和旅游意愿之间起到中介作用。
英文摘要:
      Under the background of the COVID-19 pandemic,it is particularly important to strengthen the safety management and reduce the risk perception of tourists in promoting the recovery and development of tourism. Taking Wuhan City as an example,this paper tried to reveal the specific relationship between tourist risk perception and tourism behavioral intention by adopting the two-dimensional structure of destination cognitive image-affective image. The empirical test was conducted by applying the structural equation model. The results were shown as follows:risk perception had a direct and significant negative impact on the tourism intention;risk perception directly and negatively affected destination cognitive image and affective image;the emotional image of destination had a direct positive influence on the tourism intention;the affective image of destination played an intermediary role between the risk perception and tourism intention.
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